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INTERNATIONAL MARKETING MGMT-H 28.0%OFF

INTERNATIONAL MARKETING MGMT-H

by B S Sharma

  • ISBN

    :  

    9788126129416

  • Publisher

    :  

    Anmol Publications Pvt Ltd

  • Subject

    :  

    Medical Study & Revision Guides & Reference Material

  • Binding

    :  

    Hardcover

  • Pages

    :  

    464

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1295.0

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₹

932.0

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  • Description

    'International Marketing' as a paper is being taught at M.A. (Econ.), M.Com. BBA, MBA and other management courses. This book is designed as an introductory course to the above paper. About Author : B.S. Sharma M.Com., M.B.A,. worked with multinational companies having a long experience of marketing and Banking. He has written profusely on different issues in his areas of specialisation and interest. Contents : PrefaeInternational Marketing-An IntroductionEconomic Environment of International MarketingConstraints of International MarketingIndia and World TradeInstitutional Infrastructure for Export PromotionLegal Dimensions of International MarketingProcedure and Documents for ExportInternational Marketing MixPricing and Distribution Strategy for ExportJoint Ventures and Turnkey ProjectsExport PromotionExport FinanceIndex

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