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International Public Relations: Negotiating Culture, Identity, and Power 13.0%OFF

International Public Relations: Negotiating Culture, Identity, and Power

by Patricia A. Curtin and T. Kenn Gaither

  • ISBN

    :  

    9781412914154

  • Publisher

    :  

    SAGE Publications, Inc

  • Subject

    :  

    Linguistics, Business & Management, Politics & Government

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    320

  • Year

    :  

    2007

₹

800.0

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₹

696.0

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  • Description

    International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

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