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Internationalisation Process Context and (Academy of International Business Series)
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ISBN
:
9780333699430
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Publisher
:
Palgrave MD
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Subject
:
Finance & Accounting, Business & Management
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Binding
:
HARDCOVER
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Pages
:
296
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Year
:
1998
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18765.0
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18014.0
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Description
This fourth volume in the "Academy of International Business Series" examines three main areas of internationalization: the internationalization process; competitive advantage in an international context; and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging research themes for the new milennium.
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Author Biography
GRAHAM HOOLEY is Professor of Marketing and Convenor of the Marketing and Law group at Aston Business School, Aston University RAY LOVERIDGE is Professor of Strategic Management and Director of Research at Aston Business School, Aston University DAVID WILSON is Professor of Strategic Management at Warwick Business School, University of Warwick
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