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ISBN
:
9780333611043
Publisher
:
Palgrave Macmillan
Subject
:
Educational Material, Business & Management, Education
Binding
:
HARDCOVER
Pages
:
368
Year
:
1996
₹
5586.0
₹
4803.0
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This new introductory text is designed for undergraduates and students of professional qualifications needing a first course in strategy. * covers all the areas necessary to accompany an introductory course in this area;*concentrates both on the so called "hard" aspects of the subject such as analysis, performance and change and on the "soft" and human elements of strategy development. * looks at areas of particular interest - ethics, implementation, change;* uses imaginative and involving case studies and examples
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