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Introduction to Mass Communication: Media Literacy and Cultu 19.0%OFF

Introduction to Mass Communication: Media Literacy and Cultu

by Stanley J Baran

  • ISBN

    :  

    9780071317153

  • Publisher

    :  

    Mcgraw Hill Higher Education

  • Subject

    :  

    Social Services & Welfare, Criminology, Linguistics

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    528

  • Year

    :  

    2011

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2665.0

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₹

2158.0

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  • Description

    This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.

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