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Key Concepts in e-Commerce (Palgrave Key Concepts) 14.0%OFF

Key Concepts in e-Commerce (Palgrave Key Concepts)

by Alan Charlesworth

  • ISBN

    :  

    9780230516717

  • Publisher

    :  

    Palgrave Macmillan

  • Subject

    :  

    Encyclopaedias & Reference Works, Industry & Industrial Studies

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    240

  • Year

    :  

    2007

₹

2127.0

14.0% OFF

₹

1829.0

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  • Description

    E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline. Presented from a business and marketing perspective, the book contains over 600 entries arranged alphabetically for ease of use, and is fully cross-referenced.

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