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Key Concepts in Public Relations 9.0%OFF

Key Concepts in Public Relations

by Sandra Cain

  • ISBN

    :  

    9780230203297

  • Publisher

    :  

    Palgrave MacMillan

  • Subject

    :  

    Others

  • Binding

    :  

    Paperback

  • Year

    :  

    2009

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2968.0

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2700.0

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  • Description

    An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.

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