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Key Marketing Concepts (Macmillan business)
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ISBN
:
9780333645635
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Publisher
:
Palgrave Macmillan
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Subject
:
Business & Management, Education
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Binding
:
PAPERBACK
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Pages
:
320
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Year
:
1995
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1382.0
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Description
This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.
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