Kissing the Frog: The Magic that Makes You Money PB

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· Are you looking for a sensible and practical approach to planning investments? · Do you want a clear understanding about how investment markets work and how to apply these principles to grow and maintain wealth? · Are you ready for new investment concepts and ideas that will make you a successful investor? Ever wanted the lowdown on how to successfully invest your hard-earned cash? Kissing the Frog shows you all the tricks and tips for profitable investment using fairy tales and nursery rhymes. The Butcher, the Baker and the Candlestick Maker are perfect mentors for identifying profitable business and buying shares as investments, while Old King Cole is the perfect tale to simplify the benefits of direct investment versus mutual funds, and the Three Little Pigs know all there is to know about building up a property investment portfolio. Investing is made easy with a little fairytale magic.

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Phillip and David Middleton are both Principals and Advisers with Prescott Securities Limited, a stock broking firm that runs one of the largest financial planning practices in Australia. They are well known by investment fund managers and top advisers throughout Australia. They have been advising personal investors for more than twenty years and have consistently provided their clients with above average investment returns Table of Contents 1-Goldilocks and the Three Bears - Different types of investment income 2-Old King Cole - Direct investing compared to mutual funds 3-The Hare and the Tortoise - Comparative investment returns - fixed interest, shares and property 4-The Frog Prince - Reducing investment risk through asset allocation 5-Snow White and the Seven Dwarfs - The 'income theory' for determining investment values. Collectibles as investments 6-The Emperor’s New Clothes - Long-term averages as a guide - reversion to mean as a concept. The standard equity risk premium 7-To Market, to Market - Reasonable price/earnings ratios for shares and property 8-The Owl and the Pussycat - Exogenous shocks - inflation. Exogenous shocks - war 9-Little Red Riding Hood - The impact of taxation on investment decision making 10-The Three Billy Goats Gruff - The diversity of investment options in a modern economy 11-The Three Little Pigs - The fundamentals of direct property investment. Owning vacant land. Borrowing to invest in property. Owning your home 12-Rapunzel - Special investment and tax advantages 13-Seesaw Marjorie Daw - Borrowing for investment purposes 14-The Ugly Duckling - Investing in fixed interest securities 15-The Butcher, the Baker, the Candlestick Maker - Buying shares as investments - identifying good businesses. Buying shares at a good price 16-The Goose that Laid the Golden Egg - Investing in new ventures. Direct share investment analysis 17-The Mad Hatter’s Tea Party - Derivatives, options and futures. Example of put and call options - buy and write strategy 18-Rumpelstiltskin - Structured investments and hedged funds 19-Beauty and the Beast Notes, Index