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Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry
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ISBN
:
9783540776352
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Publisher
:
Springer
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Subject
:
Business & Management, Industry & Industrial Studies, Economics
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Binding
:
HARDCOVER
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Pages
:
202
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Year
:
2008
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7250.0
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Description
Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.
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