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Loyalty Rules! How Leaders Build Lasting Relationships
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ISBN
:
9781578512058
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Publisher
:
Harvard Business Review Press
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Subject
:
Business & Management, Industry & Industrial Studies
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Binding
:
HARDCOVER
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Pages
:
304
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Year
:
2001
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2346.0
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Description
Builds on the core concepts that proved so popular in Reichheld's first book, "The LoyaltyEffect", a "Business Week" bestseller, in which he convincingly established the link between loyalty and bottom-line profits. "Loyalty Rules!" uses vivid stories from a range of top companies to illustrate why building loyalty is more important than ever - and how to do it.
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