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Loyalty.Com: Customer Relationship Management in the New Era of Internet Marketing
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ISBN
:
9780071357753
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Publisher
:
McGraw-Hill Companies
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Subject
:
Industry & Industrial Studies, Finance & Accounting, Business Applications
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Binding
:
HARDCOVER
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Pages
:
325
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Year
:
2000
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Description
Loyalty.com outlines what the new Internet technology means for marketers in every field and provides specific, easy-to-Implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies. Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological advances, it shows you how to give customers what they want they want to buy as opposed to what you to sell them--and win customer share as opposed to market share. As part of the Editor's Choice Series, SAS Publishing offers this book as a professional reference for SAS users.This title addresses concepts related to SAS programming, but it is not specific to SAS and does not include SAS examples.
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