Managerial Communication

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Communication may seem easy since everyone communicates, but so is running since everyone can run. Yet, runners need training when they have to compete. Managers need training to hone their natural communication ability into a fine skill. Effectiveness of communication is not measured by its speed, grace and by its effect on other people. The information and guidelines presented in this book have been developed from long experience of teaching and working with students of MBA and practicing managers in companies. The authors have organized the content on the basic of the MBA syllabus of Bangalore University.

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MODULE-1 COMMUNICATION IN BUSINESS Importance of Communication and Process of Communication Forms of Communication Communication Network of the Organization Oral and Written Communication MODULE-2 ORAL COMMUNICATION Fundamentals of Oral Communication Barriers and Gateways to Communication Listening Feedback Communicating by Telephone Public Speaking and Making Presentations Non-Verbal Communication Communication by Organizing Events MODULE-3 REPORT WRITING Reports and Formats Structure of Reports Principles of Writing Reports MODULE-4 BUSINESS COMMUNICATION Business Letter Format Other Methods of Written Communication Types of Letters Sales Letters Resume and Job Applications Proposals Technical Articles Legal Aspects of Business Communication Negotiating Skills MODULE-5 ROUTINE CORRESPONDENCE Circulars and Notices Handling Complaints Formal Invitations Letters of Appointment Evaluating Performance Captions for Advertising Company Documents and Notices Meeting Documentation