Managerial Economics

0.0

This new and updated edition of the book builds upon the content of the previous edition and strengthens the coverage of macroeconomic aspects. With two new chapters, new cases, and exercises, it will now be more useful for the students of business management. Key Features     Two new chapters ? Financial Evaluation of Projects and Macroeconomic Phenomenon     New cases - examples in all chapters     Additional chapter end exercises     More coverage on Macroeconomics, as compared to the previous edition     Mathematical analysis and derivations  

0.0

Piyali Ghosh Lecturer at School of Management Studies, Motilal Nehru National Institute of Technology, Allahabad. She has earned her PhD from Motilal Nehru National Institute of echnology, Allahabad. She is an MA in Economics from C.S.J.M. University, Kanpur and MBA from University of Allahabad and has been teaching courses on Human Resource Management and Economics. She has 11 research papers published in national and international journals and ten research papers in various conferences. Purba Choudhury Senior Lecturer (UGC) in the Department of Economics at The Bhawanipur Education Society College under University of Calcutta, Kolkata. She is an M. Phil in Economics from Jadavpur University, Kolkata. She has been teaching Economics, Statistics and Econometrics to Honours students. She is also a visiting faculty at the School of Social Work and Community Service of the National Council of Education, West Bengal. G Geetika Professor at School of Management Studies, Motilal Nehru National Institute of Technology, Allahabad, India. She has earned her PhD and MA in Economics from University of Allahabad, Allahabad. She has been teaching Managerial Economics, International Business and Strategic Management to students of management and engineering for more than twenty years. Geetika's research interests have focused on economics and strategy. Five candidates have been awarded doctoral degree under her supervision. An avid researcher, she has to her credit four books, 37 research papers in national and international journals and several research papers in conferences; she has conducted a number of training programmes for faculty and industry personnel and delivered lectures on invitation. Table of Contents Part I Introduction 1. Basic Concepts and Principles 2. Theory of Firm Part II Theory of Demand: Consumer Behaviour 3. Demand and Supply Analysis 4. Consumer Preferences and Choice 5. Elasticity of Demand 6. Demand Forecasting Part III Theory of Production and Cost 7. Production Theory 8. Cost Concepts Part IV Market Structure and Market Morphology 9. Perfect Competition 10. Monopoly 11. Monopolistic Competition 12. Oligopoly 13. Choice Under Uncertainty and Game Theory Part V Pricing Decisions 14. Product Pricing 15. Input Pricing 16. Financial Evaluation of Projects Part VI Macroeconomic Aspects of Managerial Decisions 17. Macroeconomic Phenomena 18. National Income 19. Money Supply and Inflation 20. Business Cycles References Index