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Managing Creativity for Corp Ex 14.0%OFF

Managing Creativity for Corp Ex

by L. Prodromou

  • ISBN

    :  

    9780333924419

  • Publisher

    :  

    Macmillan India

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Hardcover

  • Pages

    :  

    104

  • Year

    :  

    2000

₹

285.0

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₹

245.0

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  • Description

    This book seeks to enable decision-makers understand, develop, enhance, utilise and sustain the power of creativity for success of organisations. It presents creativity as a competitive resource providing the cutting edge of corporate excellence.Table of ContentsIntroduction • Creativity as a Competitive Resource • The Cultivation of Creativity • Generating Creative Ideas in Individuals • Generating Creative Ideas in Groups • Diagrammatic Methods for Creative Problem Exploration • Coping with Uncertainty in Technovation • Heuristics for Stimulating Creative Ideas/Insights • Utilizing Creativity of Groups • Fostering Creativity and Innovation in Organisations • Creativity as the Core of Competitive Excellence • Appendices • Creativity Exercises • Review Questions • References and Bibliography • Index

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