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Managing Media Work 13.0%OFF

Managing Media Work

by Mark Deuze

  • ISBN

    :  

    9781412971249

  • Publisher

    :  

    SAGE Publications, Inc

  • Subject

    :  

    Business Applications, Self-help & Personal Development

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    320

  • Year

    :  

    2010

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750.0

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652.0

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  • Description

    Managing Media Work provides a comprehensive, cross-national overview of the theory and practice of working in the media in the digital age. Focusing on three key areasx2014;new media work, media professions, and media managementx2014;this text prepares students to effectively manage their own media careers and to manage human capital in creative companies. Written by leading international scholars, the book addresses the increasingly global, networked, and unpredictable nature of the media industry as well as the growing complexities of media work.

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