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Market Orientation 14.0%OFF

Market Orientation

by Adam Lindgreen, Martin Hingley and David Harness

  • ISBN

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    9780566092084

  • Publisher

    :  

    Cambridge

  • Subject

    :  

    Others

  • Binding

    :  

    Hardcover

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17267.0

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  • Description

    This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.

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