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ISBN
:
9781591397625
Publisher
:
Harvard Business Review Press
Subject
:
Business & Management
Binding
:
PAPERBACK
Pages
:
229
Year
:
2006
₹
599.0
₹
449.0
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View DetailsDescription
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketerx2019;s hands-on guide to turning opportunities into profits.The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.
Author Biography
Harvard
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