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Marketing and Financial Management: New Economy-New Interfaces

Marketing and Financial Management: New Economy-New Interfaces

by David Walters and Michael Halliday

  • ISBN

    :  

    9781403940971

  • Publisher

    :  

    Palgrave Macmillan

  • Subject

    :  

    Business & Management, Finance & Accounting

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    277

  • Year

    :  

    2005

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1063.0

₹

1063.0

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  • Description

    This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.

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