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Marketing Communications Classics: An International Collection of Classic and Contemporary Papers 19.0%OFF

Marketing Communications Classics: An International Collection of Classic and Contemporary Papers

by Maureen Fitzgerald and David Arnott

  • ISBN

    :  

    9781861525079

  • Publisher

    :  

    Cengage Learning EMEA

  • Subject

    :  

    Business & Management, Finance & Accounting, Education

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    512

  • Year

    :  

    1999

₹

3540.0

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₹

2867.0

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  • Description

    Marketing Communications Classics brings together, for the first time, a selection of classic and contemporary articles into a single user-friendly volume. With contributions from a range of experts this text includes many of the most important and influential articles in the field of marketing communications.

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