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ISBN
:
9788122419429
Publisher
:
New Age International Pvt Ltd Publishers
Subject
:
Business & Management, Education
Binding
:
PAPERBACK
Pages
:
424
Year
:
2007
₹
299.0
₹
272.0
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View DetailsDescription
Introduces fresh concepts and approaches in managing competition and strategies for leading ahead in business. This book includes discussions that are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management.
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