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ISBN
:
9788174883988
Publisher
:
Anmol Publications Pvt Ltd
Subject
:
Medical Study & Revision Guides & Reference Material
Binding
:
Hardcover
Pages
:
524
₹
1000.0
₹
720.0
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Rapid advances in management concepts and techniques and changes in the climate in which business organisations, institutional enterprises and governments operate call for a more comprehensive and authoritative information on all modern arts and science of management. About Author : R K Malhotra is a chief executive officer of a lead management consultancy firm in New Delhi. Contents : IntroductionThe Marketing EnvironmentMarketing information and fresearchMarekting decision theory and techniquesSales and distribution managementAdvertisement managementLong term market planningProduct planning and innovationThe challenge of international tradeInternational marketingStrategic marketing managementSocial marketing
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