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MARKETING MANAGEMENT /R.K 28.0%OFF

MARKETING MANAGEMENT /R.K

by R K Malhotra N Singh S D Sharma

  • ISBN

    :  

    9788174883988

  • Publisher

    :  

    Anmol Publications Pvt Ltd

  • Subject

    :  

    Medical Study & Revision Guides & Reference Material

  • Binding

    :  

    Hardcover

  • Pages

    :  

    524

1000.0

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  • Description

    Rapid advances in management concepts and techniques and changes in the climate in which business organisations, institutional enterprises and governments operate call for a more comprehensive and authoritative information on all modern arts and science of management. About Author : R K Malhotra is a chief executive officer of a lead management consultancy firm in New Delhi. Contents : IntroductionThe Marketing EnvironmentMarketing information and fresearchMarekting decision theory and techniquesSales and distribution managementAdvertisement managementLong term market planningProduct planning and innovationThe challenge of international tradeInternational marketingStrategic marketing managementSocial marketing

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