Marketing: Planning, Implementation, and Control

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Perfect for students of all backgrounds and interest levels, Pride and Ferrell's Marketing: Planning, Implementation, and Control combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text provides students with the knowledge and decision making skills they'll need to succeed in today's competitive business environment. Marketing: Planning, Implementation, and Control includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. Key Feature Opening vignettes now include accompanying podcasts of recorded interviews with the featured marketing innovators, allowing students to hear marketing executives recount their experiences in their own words to provide an interesting and effective illustration of the text material's real-world applications Learning objectives outlined at the beginning of each chapter provide guidelines instructors can use in preparing lectures or class activities, and they can help students focus their reading and study more effectively Discussion and review questions at the end of each chapter encourage further study and exploration of chapter content, while application questions enhance students' comprehension of important topics Table of Contents PART I: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS 1 An Overview of Strategic Marketing 2 Planning, Implementing, and Controlling Marketing Strategies PART II: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES 3 The Marketing Environment 4 Social Responsibility and Ethics in Marketing PART III: USING INFORMATION, TECHNOLOGY, AND TARGET MARKET ANALYSIS 5 Marketing Research and Information Systems 6 Target Markets: Segmentation, Evaluation, and Positioning PART IV: CUSTOMER BEHAVIOR 7 Consumer Buying Behavior 8 Business Markets and Buying Behavior 9 Reaching Global Markets PART V: PRODUCT DECISIONS. 10 Product Concepts 11 Developing and Managing Products 12 Branding and Packaging 13 Services Marketing PART VI: DISTRIBUTION DECISIONS 14 Marketing Channels and Supply-Chain Management 15 Retailing, Direct Marketing, and Wholesaling PART VII: PROMOTION DECISIONS 16 Integrated Marketing Communications 17 Personal Selling and Sales Promotion 18 Advertising and Public Relations PART VII: PRICING DECISIONS 19 Pricing Concepts 20 Setting Prices Appendix A: Strategic Cases Appendix B: Sample Marketing Plan