27.0%OFF
Download App
| >> | LShop | >> | Book | >> | Health & Personal De... | >> | Marketing Public Hea... |
27.0%OFF
Marketing Public Health: Strategies to Promote Social Change
-
ISBN
:
9780763738914
-
Publisher
:
Jones & Bartlett Publishers
-
Subject
:
Health & Personal Development, Education
-
Binding
:
PAPERBACK
-
Pages
:
608
-
Year
:
2007
₹
5203.0
27.0% OFF
₹
3798.0
3798.0
Buy Now
Shipping charges are applicable for books below Rs. 101.0
View DetailsEstimated Shipping Time : 5-7 Business Days
View Details
-
Description
Marketing Public Health: Strategies to Promote Social Change was designed to help public health practitioners understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. The first edition has been widely used by public health practitioners at all levels of government and in the private sector as a tool to help run more effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. This thoroughly revised, second edition includes new case studies, written by respected and well-known guest contributors from the front lines and will help illustrate the principles and strategies in a way that makes it immediately apparent to readers how the material can be used in modern, real-life public health campaigns. Current themes in the social marketing world, such as the concept of branding, have also been incorporated into the book in both its narrative and its case studies and examples.
Related Items
-
of
-
OFFER
Midwifery, Mind and Spirit: Emerging Issues of Care
Jennifer Hall MSc ADM PGDip(HE) RN RM
Starts At
1150.0
1575.45
27% OFF
-
OFFER
100 Questions & Answers About Your Child's ADHD: From Preschool to College, Second Edition
Ruth D. Nass
Starts At
2173.0
2388.0
9% OFF
-
OFFER
Accounting Fundamentals for Health Care Management
Steven A. Finkler
Starts At
612.0
795.0
23% OFF
-
OFFER
Medical Terminology Basics: Interactive Programmed Instruction
Y. H. Hui
Starts At
5629.0
7929.0
29% OFF
-
OFFER
Essentials of the U.S. Health Care System, Second Edition
Leiyu Shi
Starts At
7839.0
8615.0
9% OFF
-
OFFER
Financial Management for Nurse Managers: Merging the Heart With the Dollar (Dunham-Taylor, Financial Management for Nurse Managers)
Janne Dunham-Taylor
Starts At
9081.0
9980.0
9% OFF
-
OFFER
Strategic Marketing for Educational Institutions (2nd Edition)
Philip R Kotler
Starts At
4639.0
6355.8
27% OFF
