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Marketing Research 5th Edition
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ISBN
:
9781259004902
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Publisher
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Tata McGraw Hill Education
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Subject
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Encyclopaedias & Reference Works, Business & Management
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Binding
:
Paperback
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645.0
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Description
The fifth edition of this well known text continues to comprehensively discuss the tools and techniques used for marketing research which facilitates managerial decision-making. With the addition of new cases and a new chapter on Ethical Issues in Marketing Research, this new edition adds further clarity to the process of market research. A better design and coverage makes this edition vital for postgraduate and undergraduate students of management and commerce as well as for the practitioners of marketing research. About the Author G C BERI, Formerly Professor, Head and Dean, Faculty of Management Studies, M S University of Baroda
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