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MARKETING SUCCESSFULLY A PROFF. PERSPECT
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ISBN
:
9780333935057
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Publisher
:
Macmillan Publishers India
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
344
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Year
:
2000
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Description
The book covers all major areas of marketing such as marketing myths, marketing laws, marketing intelligence, marketing for profit, internet marketing and international marketing. The book is primarily meant for marketing managers and students of business management.
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Author Biography
A Nag - Formerly, Marketing Consultant with Operation Research Group, Assistant Professor, BITS, Pilani and Associate Professor, XLRI, Jamshedpur. Table of Contents Revisit the Basics • Marketing Myths • Marketing Myopia • Some Marketing Laws • Segmenting and Targeting the Market • The Positioning and Repositioning Game • What is the Right Strategy? • What Pricing Means to Marketing? • Use the Tools? • Selling and the Selesperson • Marketing Intelligence is the Key • Understanding the Customer • Marketing is for Profit • Marketing on the Net • Internationalising Marketing • Success Stories are Good Pointers • An Epilogue • Annexure • Bibliography • Index
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