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Mass Communication In India: A Sociological Perspective
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ISBN
:
9780761933724
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Publisher
:
SAGE Publications
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Subject
:
Linguistics, Economics, Finance, Business & Management, Social Services & Welfare, Criminology
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Binding
:
PAPERBACK
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Pages
:
228
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Year
:
2005
₹
450.0
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Description
Tracing the progress of communications technology from primitive to contemporary times from a historical and sociological perspective, the author of this volume warns against equating mass communication with communication. While recognizing that electronic and digital communication is a fact of 21st century life, he reminds us that more than half of the world's population still does not benefit from these advances in technology. The overall message is that communication that is aimed at transforming society should not serve vested interests and instead must become a tool for ordinary people who can use modern systems to transform society.
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