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Mass Communications and Media Studies: An Introduction
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ISBN
:
9781441108951
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Publisher
:
Continuum
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Subject
:
Social Services & Welfare, Criminology, Education
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Binding
:
PAPERBACK
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Pages
:
264
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Year
:
2010
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1596.0
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Description
Mass Communications and Media Studies: An Introduction serves as a primary text for media studies courses at two-year colleges. It briefly surveys the history of mass communication media, discusses the current state of each medium, and anticipates the future of mass media. Its focus is a broad survey of the mass media industry and the role it plays in society, which distinguishes it from books that focus solely on communications theory. Mass Communications and Media Studies: An Introduction is comprehensive yet concise. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms,. Written in an accessible and well-organized manner, and directed toward a distinct yet sizeable (and currently underserved) student population, this textbook should prove attractive to a great number of two-year college faculty members.
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