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Mass Customization: Challenges and Solutions (International Series in Operations Research & Management Science)
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ISBN
:
9780387322223
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Publisher
:
Springer
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Subject
:
Economics, Business & Management, Technology, Engineering, Agriculture
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Binding
:
HARDCOVER
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Pages
:
298
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Year
:
2006
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13647.0
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Description
This book defines the parameters of the emerging business strategy of mass customization, covering the main categories in a systematic examination of: manufacturing systems and mass customization; supply chain management and mass customization; and information systems and mass customization. The book provides a conceptual framework for mass customization, its tools, its solutions, and real-world examples of successful implementations of the business strategy.
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