Mastering Marketing

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'Mastering Marketing' provides a clearly written explanation of the core skills and concepts needed to market your business profitably. Offering more than just short-term selling 'tricks', it provides techniques for building and maintaining a long-term profitable market position. 'Mastering Marketing' takes a practical, action-centered approach to developing core skills - throughout the text key features are highlighted by icons, including: Activity, Action checklist, Key management concept, key question and key learning point.