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Measuring Psychological Responses to Media Messages 1st Edition
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ISBN
:
9780805807172
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Publisher
:
Routledge
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Subject
:
Encyclopaedias & Reference Works
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Binding
:
Hardcover
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Year
:
1994
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Description
Tools have been developed in cognitive psychology and psychophysiology which attempt to measure "thinking" without asking people how they do it. This work explores the history and theory behind the these methods, and how they might be used to further knowledge about the processes of communication.
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