Media And Society: Critical Perspectives

0.0

This major introductory text provides a wide-ranging perspective on the media. Written by an experienced author and lecturer, it covers the core theory and discussion points surrounding the media. The book examines a range of critical positions and provides an informed view of the relationships between media and society.    Introduces the key concepts of institution, text and audience, including ideas about media power, how the media influence our world view and how meanings may be produced. The reader-friendly style, accessible layout and contemporary case studies help to engage students’ interest.  Issues around ideology, discourse, representation and hegemony are discussed and exemplified, reinforced by many photographs and diagrams.  Major questions set a framework for each chapter. Discussion extracts and assessment questions at the end of each chapter involveand challenge students.   Chapters cover the major topics that students are likely to encounter in their studies, including:   Advertising  Approaches to film  Soap operas  Women’s magazines  Media and violence  News  Globalization  Sport  Popular music  New technology.   Essential reading for students in media studies, cultural studies, and courses with a media interest, such as sociology, politics and communication. About The Author Graeme Burton is Visiting Lecturer at the University of the West of England, Bristol, UK. His most recent publications include “More than Meets the Eye: An Introduction to Media Studies” (2002) and “Talking Television: An Introduction to the Study of Television” (2000).