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Media and Tribal Development
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ISBN
:
9788180690686
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Publisher
:
New Delhi, Concept
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Subject
:
Politics & Government
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Binding
:
HARDCOVER
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Pages
:
275
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Year
:
2004
₹
750.0
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615.0
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Description
Contents: Preface. 1. Introduction 2. Review of literature. 3. Communication and development. 4. Tribal development and the broadcasting media. 5. Area andprofile of tribes. 6. Existing pattern of broadcasting in India: A case study of AIR, Ranchi. 7. Impact of broadcasting on tribals. 8. Findings. Bibliography. Index. "The book examines the role of media in tribal development in India, with particular reference to Jharkhand. Evaluating the social relevance of broadcasting service as viewed by the tribal listeners, it highlights the opinion of tribal people towards radio programming as an educational information entertainment sub-system. "Analysing the media behaviour of different target groups such as tribal women, children and youth, the book explores the areas for democratic decentralization of media. It will be useful for researchers, students of media and anthropology, policy makers and broadcasters." (Jacket)
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