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Media Literacy and Semiotics (Semiotics and Popular Culture)
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ISBN
:
9780230108288
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Publisher
:
Palgrave Macmillan
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Subject
:
Literature: History & Criticism
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Binding
:
PAPERBACK
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Pages
:
194
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Year
:
2010
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5970.0
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Description
Media Literacy and Semiotics provides helpful tools to guide readers to think critically about the meanings and effects of the media they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.
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