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ISBN
:
9780393327496
Publisher
:
W. W. Norton & Company
Subject
:
Biography: General, Business & Management
Binding
:
Paperback
Pages
:
205
Year
:
2005
₹
495.0
₹
495.0
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Auletta has written the first book-length retrospective on the volatile Turner and his roller-coaster career, and received the active cooperation of Turner himself, including 15 hours of taped interviews.Ted Turner revolutionized television. Foreseeing cable's potential in its infancy, he parlayed a tiny UHF station in Atlanta into a national superstation, invented CNN, and transformed sports teams and the MGM film library into lucrative programming. Ken Auletta, the most respected media journalist in America, enjoyed unparalleled access to the outspoken and defiant Turner in writing this book (named one of BusinessWeek's Top Ten Books of 2004), capturing the visionary businessman as he built and lost his improbable empire.
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