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Media Research Techniques 0002 Edition 13.0%OFF

Media Research Techniques 0002 Edition

by Arthur Asa Berger

  • ISBN

    :  

    9780761915362

  • Publisher

    :  

    Sage Publications (CA)

  • Subject

    :  

    Encyclopaedias & Reference Works

  • Binding

    :  

    Hardcover

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900.0

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783.0

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  • Description

    Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

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