Meta-Luxury: Brands and the Culture of Excellence

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Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History, and Rarity, the authors examine what is at the heart of true luxury and its implications for brand and business management. A unique series of conversations with an eclectic array of world-renowned craftsmen, artists, academics, and heads of unique brands, brings insightful illumination to the paradigm of meta-luxury. Conversations include: Salvatore AccardoHans Peter Danuser von PlatenPaolo Fazioli Simon JacometFrancis KurkdjianKauzmi Murose Horacio PaganiRenzo Piano Dr. Michael Scott Francesco Trapani

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Manfredi Ricca and Rebecca Robins are Directors at Interbrand, the world's leading brand consultancy. Based in Milan and London respectively, they each have over a decade's experience in consulting some of the most respected global brands. This book is inspired by their common belief that true luxury is ultimately about passing the culture of excellence across generations. MANFREDI RICCA is Managing Director of Interbrand's Italian office, leading the creation, management, and valuation of influential brands from a wide variety of industries including several prominent clients in the luxury sector. He is a frequent commentator in the Italian media and has been featured in publications such as the Harvard Business Review, the New York Times, and the Wall Street Journal.Manfredi holds a degree in Economics and Business Administration at Università Commerciale Luigi Bocconi in Milan, where he frequently returns as guest lecturer at under- and post-graduate courses.REBECCA ROBINS is European Director for Interbrand. She has extensive experience in branding, consulting a diverse range of clients across a number of industries and having held a variety of roles in New York and London. A prolific writer, Rebecca has been featured in such publications as The Economist, the Financial Times, the New York Times and the Wall Street Journal. This is her second book, having co-authored Brand Medicine (Palgrave).Rebecca holds a First Class degree from Cambridge University in French and German andan M. Phil. in European Literature.