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ISBN
:
9788178801827
Publisher
:
Anmol Publications Pvt.Ltd.
Subject
:
Encyclopaedias & Reference Works
Binding
:
Hardcover
Year
:
2005
₹
2700.0
₹
2052.0
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Mass communication has had a long and chequered history. Its need was felt with man's emergence as a developed social animal. Withthe growth and development of society and social institutions media of mass communication also developed in diverse forms as per need of the time. Real revolution in the field of media and mass communication came with the advancement of science and technology. And fortunately, we have an excellent and advanced form of mass communication media in the 21st century which is becoming easier, faster and cheaper day by day. About Author : D.K. Gupta holding Master's Degree in Computer Application and is associated with various computer societies in India and abroad. he has organised many national as well as international seminars, symposia, workshops and conferences on computer sciences, technology development, mass communication and knowledge based expert systems. As a prolific writer and has penned several books and hundreds of articles on various subjects including information technology, internet marketing, cyber society and other information topics. Contents : Media and Mass CommunicationIssues in Journalism and Mass CommunicationMass Communication in Information Era
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