Motivation: Spark Initiative. Inspire Action. Achieve Your Goal.

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Motivation is one of the most critical drivers in personal and business success. Why? Because, without motivation, nothing gets done. Motivation ignites, energises, determines, directs, and explains our behaviour. "Motivation" shows readers how to bring forth the best efforts from others and from themselves. "Motivation" outlines the process of motivation and, most importantly, how to apply it.The reader will find answers to the questions they really need to know to apply the skill of motivation to their business and life including: Which popular methods of motivation do (and don't) work? How to define personal and professional goals in a way that is inspiring? And, how to recover lost motivation in oneself and in others?"Motivation" is a book for doers, and for those who want to be doers. With this book, readers will learn how to envision an outcome, define goals, and communicate objectives in a way that drives people to accomplish them.

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Tom Gorman, M.B.A. has written or collaborated on more than 15 business books and his articles have appeared in Business Marketing Magazine and The New York Sunday Times. He holds an MBA from New York University's Stern School of Business. Prior to becoming a full-time author, Tom worked in Fortune 500 companiesand smaller businesses as a banker, manager of product development, executive recruiter and marketing consultant.