Multinationals in China: Business Strategy, Technology and Economic Development

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Multinationals, China and the Global Economy analyses the results of an in-depth survey of subsidiaries in China of leading manufacturing multinational enterprises (MNEs). It investigates the strategic roles played by these subsidiaries and the sources of technologies they access or generate in doing this. It provides an original contribution to the understanding of important issues in international business, the economic development of China and economics. In international business this study extends our knowledge of MNEs' global strategies through detailed analysis of the precise roles they expect their subsidiaries in China to play. A central theme of this is how these roles relate to the development of the Chinese economy and help its positioning in the global economy. Using the results of their survey, the authors analyse how MNEs are operating within the reorientation of Chinese development from low-cost exporting to an innovation-oriented and knowledge-driven economy. A very distinctive response to the growing Chinese market, and its changing patterns of consumer demand, emerges as a crucial factor at the core of this.

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ROBERT PEARCE is Professor of International Business Emeritus at the University of Reading, UK. He has published extensively in the areas of international business and economics. His current research interests are in the global strategies of MNEs, their creation and application of technology and the application of these aspects of their behaviour to issues in economics His most recent book, co-authored with Marina Papanastassiou is The Strategic Development of Multinationals. SI ZHANG received her doctorate from the University of Reading, UK. She is an associate of the China in Comparative Perspective Network (CCPN) centre at the London School of Economics and Political Science, UK, and the John H Dunning Centre of International Business at the University of Reading.