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Net Worth: Shaping Markets When Customers Make the Rules 14.0%OFF

Net Worth: Shaping Markets When Customers Make the Rules

by Singer Hagel

  • ISBN

    :  

    9780875848891

  • Publisher

    :  

    Harvard Business School Press

  • Subject

    :  

    Computer Networking & Communications, Business & Management

  • Binding

    :  

    Hardcover

  • Pages

    :  

    313

  • Year

    :  

    1999

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2128.0

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  • Description

    This text explores the impact and potential of the Internet to upend the relationship that links business with their customers. It explains how business can position themselves as advocates or agents that help customers maximize the value of their data.

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