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Never Mind the Sizzle...Where's the Sausage: Branding based on substance not spin 14.0%OFF

Never Mind the Sizzle...Where's the Sausage: Branding based on substance not spin

by David Taylor

  • ISBN

    :  

    9781841127699

  • Publisher

    :  

    Capstone

  • Subject

    :  

    Business & Management

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    162

  • Year

    :  

    2007

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1702.0

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₹

1463.0

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  • Description

    Are you looking for a branding book that's a bitxA0;different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

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