New Economy Excellence Series, New Economy Energy: Unleashing Knowledge for Competitive Advantage

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Forward-thinking companies are focusing their attention on knowledge, that insubstantial asset which is recognised as a key competitive capability in the new economy. Yet despite the mantra that knowledge is '70% people, 20% process and 10% technology', too much emphasis is still placed on technical aspects of knowledge management by firms embarking on initiatives in this area. Zooming in on a critical issue, this new title in the groundbreaking New Economy Excellence series helps managers to consistently reap competitive benefits by understanding the nature of knowledge and how to make the most of it in the ultra-competitive e-world.Other titles in the New Economy Excellence series include:New Economy Edge: Strategies and Techniques for Boosting Online ProfitabilityJeremy Kourdi - 0471498440New Economy Expression: Redefining Marketing in the Multi-Channel AgeDavid Mercer - 0471500089New Economy Emotion: Engaging Customer Passion with e-CRMAlfredo Zingale and Matthias Arndt - 0470841354