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Newspaper and Untapped Medium
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ISBN
:
9788189904715
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Publisher
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Denett & Co
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Subject
:
Journalism & Mass Communication
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Description
Ashutosh Shrivastava is a media professional who has been a part of the Indian Media Industry for more than a decade. His experience in the print industry has helped him to become an out of box thinker who has the passion to experiment and innovate. He has worked as the President of Navabharat Newspapers, Nagpur for almost ten years. His last assignment was that of vice President with STAR India Pvt. Ltd. - OOH Division. At present, Ashutosh works as a full time Media Consultant in India. Vinita Kherdekar is an independent professional copywriter who is also an avid Blogger. She writes her blog under the pen name 'Lazy Pineapple'. After completing her MBA in Marketing from Pune university, Vinita went on to pursue a Diploma in Advertising and Public Relations from SIBM, Pune. Drawing upon her experience in various sectors which include advertising and print media, Vinita helps organizations build up their brand images through effective copy writing for their websites and ad compigns. Table Of Contents 1. Introduction 2. Target - It decides the future 3. Circulation - How, when, where and why to sell? 4. Role of branding 5. Content of Newspapers 6. How to use internet effectively? 7. Revenue - Increment possibilities 8. Interaction with your target group 9. Future of Newspapers in India
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