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Next Now: Trends for the Future
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ISBN
:
9781403975645
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Publisher
:
Palgrave Macmillan
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Subject
:
Business & Management, Technology: General Issues, Social Services & Welfare, Criminology
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Binding
:
HARDCOVER
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Pages
:
320
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Year
:
2006
₹
3086.0
₹
3086.0
3086.0
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Description
From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.
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