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OBD: Obsessive Branding Disorder: The Business of Illusion and the Illusion of Business Reprint Edition 28.0%OFF

OBD: Obsessive Branding Disorder: The Business of Illusion and the Illusion of Business Reprint Edition

by Lucas Conley

  • ISBN

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    9781586487041

  • Publisher

    :  

    PublicAffairs

  • Subject

    :  

    Encyclopaedias & Reference Works

  • Binding

    :  

    Paperback

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  • Description

    Charts the shift from traditional advertising to the rampant rise of 'the brand'. This book examines how and why that change happened, and investigates what branding means for us: the often naive consumer.

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