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ISBN
:
9780141043029
Publisher
:
Penguin Books India
Subject
:
Self-help & Personal Development
Binding
:
Paperback
Year
:
2009
₹
350.0
₹
269.0
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Author Biography
Malcolm Gladwell is an award winning staff writer for the New Yorker magazine. He is also the author of several best-selling books.
In The Tipping Point: How Little Things Make a Big Difference (2000) Gladwell observed parallels between the spread of infectious diseases and how fashions take hold. He looked for the fulcrum, the point at which seemingly small differences become a critical mass, converting the ordinary into the extraordinary.
In Blink: The Power of Thinking Without Thinking (2005), Gladwell investigated split-second decision-making, often done in a blink. Gladwell illustrates the point with the example of art experts who were able to instantly spot a forgery, even though they could not explain why. Gladwell credits a phenomenon called
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