Passion: The Untold Story of LG Electronics India

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A clutch of highly successful Korean corporations have lately captured the imagination of researchers, academicians and businessmen across the globe. This book is the first account in which the reader is taken through an adventurous journey which LG Electronics India (LGEIL) made, successfully replicating in India the Korean parent organization's world renowned commitment to excellence even after two failed attempts. The LG story is a true tribute to the globalization drive and how the Korean and Indian cultural confluences have achieved a great success story in India. ~from inside cover