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PR: Effective Personal Communication Skills for PR
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ISBN
:
9788175543379
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Publisher
:
Kogan Page Limited
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
240
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Year
:
2008
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295.0
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238.0
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Description
Effective Personal Communication Skills for Public Relations analyses how to transform your communications by managing the way you think, act, create messages and network. Covering the ‘soft skills’ of communications practice, it identifies the key elements used by outstanding communicators. This essential guide offers practical advice and guidance on understanding new trends and challenges facing communicators, particularly in the use of word-of-mouth, networking and branding.Effective Personal Communication Skills for Public Relations includes information on • understanding how to make communications happen; • the processes underpinning negotiating skills; • conflict resolution; • effective client management; • how communications operate; • how you are a ‘living brand’; • viral communication; • how to network and create networks • how to make messages achieve change. It is also packed with exercises, checklists, examples and practical tips to help you to formulate a winning communications strategy.About Author: Andy Green is a Fellow of the CIPR and is a leading expert on communications and creativity. He is the driving force behind the Wakefield Media and Creativity Centre, a partner with Wakefield-based GREEN Communications and creativity consultancy creativity@work. He is also the author of Creativity in Public Relations.
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