14.0%OFF
Download App
| >> | LShop | >> | Book | >> | Reference, Informati... | >> | Encyclopaedias & Ref... | >> | Presidential Campaig... |
14.0%OFF
Presidential Campaign Communication: The Quest for the White House
-
ISBN
:
9780745646091
-
Publisher
:
John Wiley & Sons
-
Subject
:
Encyclopaedias & Reference Works
-
Binding
:
Paperback
-
Year
:
2010
₹
2555.0
14.0% OFF
₹
2197.0
2197.0
Buy Now
Shipping charges are applicable for books below Rs. 101.0
View Details(Imported Edition) Estimated Shipping Time : 15-18 Business Days
View Details
-
Description
Presidential Campaign Communication is designed to help readers understand and appreciate more fully the ways that the people of the United States use the process of human communication to select their Presidents. It explores presidential politics as one of the things about which Americans talk, thereby building relationships and redefining communities and shaping public identities and priorities.The book highlights three major areas:Presidential Campaigns as Communication A consideration of the ways in which Constitutional requirements create political challenges that can only be met by influencing people through communication. Relevant communication theories are introduced and applied to frame the communication challenges facing candidates, voters and the media.Stages of the Campaign for the White House Presidential campaigns evolve through identifiable stages from surfacing through the primaries and nomination to resolution in the Electoral College. Each stage presents a different set of communication dynamics and challenges for the participants, and different ways for observers to understand the progress being made.Modes of Presidential Campaign Communication. Laws and rules, political debates, campaign speeches, advertising, news coverage, email and "You Tube" provide political actors with a variety of ways to shape the campaign's evolution.Written with verve and clarity, and illustrated with varied examples including the 2008 campaigns, Presidential Campaign Communication is required reading for all students of politics and the media, and for anyone seeking to understand more fully the system of democracy in the United States, and the central role that communication plays therein.
-
Author Biography
Craig Allen Smith is Professor of Communication at North Carolina State University.
Related Items
-
of
-
OFFER
Presidential Campaign Communication: The Quest for the White House
Craig Allen Smith
Starts At
5497.0
6393.0
14% OFF
-
OFFER
Going Public: New Strategies of Presidential Leadership 0004 Edition
Samuel Kernell
Starts At
652.0
750.0
13% OFF
-
OFFER
The Failure of the Founding Fathers: Jefferson, Marshall, and the Rise of Presidential Democracy
Bruce A. Ackerman
Starts At
1814.0
2555.0
29% OFF
-
OFFER
The Failure of the Founding Fathers: Jefferson, Marshall, and the Rise of Presidential Democracy
Bruce Ackerman
Starts At
1665.0
2346.0
29% OFF
-
OFFER
Presidential Constitutionalism in Perilous Times
Matheson Scott M. JR.
Starts At
3452.0
4862.0
29% OFF
-
OFFER
Scandal and Silence: Media Responses to Presidential Misconduct
Robert M. Entman
Starts At
4210.0
5540.0
24% OFF
-
OFFER
Scandal and Silence: Media Responses to Presidential Misconduct
Robert M. Entman
Starts At
1830.0
2128.0
14% OFF
-
OFFER
Campaign Communication and Political Marketing
Philippe J. Maarek
Starts At
7625.0
8867.0
14% OFF
-
OFFER
Presidential Documents: Words That Shaped a Nation from Washington to Obama
Starts At
6469.0
8512.0
24% OFF
-
OFFER
Presidential Documents: Words That Shaped a Nation from Washington to Obama
Starts At
2263.0
2978.0
24% OFF
-
OFFER
Television and Presidential Power in Putin's Russia
Tina Burrett
Starts At
7777.0
9044.0
14% OFF
-
OFFER
Techno Politics in Presidential Campaigning: New Voices, New Technologies, and New Voters
Starts At
6469.0
8512.0
24% OFF
-
OFFER
Techno Politics in Presidential Campaigning: New Voices, New Technologies, and New Voters
Starts At
2020.0
2659.0
24% OFF
-
OFFER
The Presidential Campaign of Barack Obama: A Critical Analysis of a Racially Transcendent Strategy
Dewey M. Clayton
Starts At
1940.0
2553.0
24% OFF
-
OFFER
The Presidential Campaign of Barack Obama: A Critical Analysis of a Racially Transcendent Strategy
Dewey Clayton
Starts At
8086.0
10640.0
24% OFF
-
OFFER
The Imperfect Primary: Oddities, Biases, and Strengths of U.S. Presidential Nomination Politics
Barbara Norrander
Starts At
7682.0
10108.0
24% OFF
-
OFFER
The Imperfect Primary: Oddities, Biases, and Strengths of U.S. Presidential Nomination Politics 1st Edition
Barbara Norrander
Starts At
4487.0
6320.0
29% OFF
-
OFFER
Operating Systems : Concepts & Design,Milenkovic,Milenkovic
Milenkovic M
Starts At
828.0
1010.0
18% OFF
